April is Financial Literacy Month — Perfect Time to Partner With EverFi

How is your bank leveraging Financial Literacy Month to highlight the work you’re doing in the local community? EverFi, Inc., the nation’s leading education technology company, is embarking on a bus tour across the nation, recognizing banks from coast to coast for their commitment to innovative financial literacy education.

The tour features media events in local schools and visits from governors, senators, and other policy leaders, all designed to help banks garner positive media attention for the work they are doing in local communities to educate students at scale.

VIEW SAMPLE NEWS COVERAGE – FIRST UNITED BANK (video)

Banks who sign on to utilize the EverFi™ Financial Literacy platform by April 30 will be included in this national marketing campaign and will receive a full media kit to help you maximize buzz in YOUR local community.

About EverFi™ Financial Literacy

EverFi provides an opportunity for banks to enhance their existing financial education initiatives and deliver the latest technology to local high schools through a private-labeled program that teaches, assesses and certifies high school students in hundreds of topics in personal finance. The program is currently used by more than 3,000 high schools in all 50 states and maps to national and most state requirements for financial literacy. A valuable

Contact Bret Rock at (850) 224-2265 or brock@floridabankers.com to learn more about bringing this cutting-edge learning platform to your community.

FBA BancServ Endorses EverFi Financial Literacy Program

The FBA is excited to announce our recent partnership with EverFi, Inc., a Washington, D.C.-based education software company. EverFi’s entirely web-based Financial Literacy Platform is in nearly 3,000 high schools across all 50 states and brings much-needed financial education to students. Banks have the unique opportunity to private-label the program and, through their sponsorship, offer it at no cost to the schools within the banks’ footprint.

EverFi has partnered with some of the largest school districts in the State of Florida including; Miami Dade, Broward, Orange County, Duval County, Pasco, Hillsborough, Okaloosa and Walton. Additionally, we are excited to announce that Bank United and Capital City Bank are the first banks in the State of Florida to offer this award winning technology in our communities.

The platform has been received with enthusiasm from schools, students and families throughout the country and is a channel connecting banks to their local communities. In addition to fostering and maintaining these valuable relationships, the program serves to increase bank visibility, satisfy Community Reinvestment requirements and link with potential customers in an exclusive way.

The 6-hour, highly interactive course breaks down personal finance into 10 key learning modules. After successfully completing each module, students are certified in hundreds of core financial topics, including:

•  Banking
• Budgeting and saving
• Credit scores
• Insurance
• Credit cards
• Taxes
• Mortgages
• Financing higher education
• Stocks
• 401k’s

This course will strengthen Florida communities by producing a more informed, financially equipped generation of students and potential customers. We are excited about the opportunities that this will bring to FBA members, as well. After hearing accounts from other banks and schools that have become involved with EverFi, we are confident that you will be pleased with the product and the response in your community.

Attached is an overview that describes EverFi’s services in more detail and the benefits that the platform offers to banks. To learn more about getting involved in this or any other BancServ program, contact Jovanna Gomez, Managing Director, at jgomez@floridabankers.com or 850.224.2265.

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For more information regarding EverFi please contact:

Ray Martinez, Executive Vice President

202-550-5945

Ray@everfi.com