Financial institutions are steadily gaining new deposits as consumers continue to flee risky investments. With increased liquidity in the industry, financial institutions are actively looking for ways to maximize the performance of their new loan marketing programs to help improve their loan-to-deposit ratios.

Register for this webinar to:

• Learn about current trends in new loan marketing and review research
• Discover 10 initiatives that can help improve the growth of your loan portfolio
• Look inside the structure of a successful loan program

Presenters:

Susan Wolfe, Vice President of Financial Services, Mintel Comperemedia
Stephen Nikitas, Senior Strategist, Harland Clarke Marketing Services
Karen Benedetti, Vice President of Marketing, Service Credit Union

Event Details:
Date: Wednesday, May 9
Time: 1 p.m. EDT

Click HERE to register for this webinar.

Presented by Mintel Comperemedia® and Harland Clarke Marketing Services

Solutions for Generating Income Despite Regulatory Headwinds: Part 2 of 3

Background

Regulatory changes and economic factors have taken a toll on financial institutions’ income statements. Non-interest income is suffering from the significant revenue im

pact of Regulation E on overdraft income and the looming effect of the Durbin Amendment on interchange income. According to an October 2010 webinar report from the Independent Community Bankers of America, more than 80 percent of financial institutions expect Regulation E to impact their overdraft revenue by 5 to 20 percent.

In addition, interest income has decreased during the past three years due

to the recent recession and its lingering effects. Financial institutions have been faced with reduced market demand for loans, which has made it difficult to grow their margins, as well as lower federal funds rates.

Opportunity

With some traditional sources of revenue waning, the battle for financial institutions

to grow net income is intensifying — and a multi-pronged approach that includes solutions for both growing income and decreasing expenses is necessary for success. Part 1 of this Strategy Update series discussed ways to grow non-interest income. This Strategy Update focuses on how your financial institution can grow interest income.

Click here to read the rest of the article.

Free Small-business Strategy Webinar: Does Your Small-business Marketing Plan Need a Reality Check?

Have you experienced the quandary of deciding which methods and channels to use to reach small-business owners? Is your marketing plan tailored to take a business owner from awareness about your products and services to the conversion that results in a sale?

To help you become more familiar with the channels, tactics and pitfalls of marketing to small businesses, Harland Clarke is sponsoring a free webinar on May 25 from 1 to 2 p.m. (EDT) titled “Demand Generation: Effective Marketing Channels — From Awareness to Conversion.” We’ve contracted with the highly acclaimed small-business research and consulting firm Enterprise Council on Small Business to present its advice, best practices, case studies and in-depth understanding about what is important to small-business owners — and what you can do to help them be more successful.

During the webinar, you will learn if your marketing plan needs a reality check by exploring the following areas:

• Changing small-business media consumption habits. Find out how receptive small-business owners are to emerging media, and how effective or ineffective traditional channels are (and how this may impact your marketing plan).
• Driving awareness to conversion. Get specific information on branding and building awareness (and how that helps you).
• Marketing plan recommendations. Learn how to incorporate traditional and digital channels (and how it aligns with your success).

This powerful 60-minute webinar will be presented by Rufino Chiong, research director at Enterprise Council on Small Business. The council is known for the small-business support it provides to companies of all sizes, including Fortune 500 members AT&T, FedEx, Google, Microsoft and Xerox. Beth Merle, marketing services director with Harland Clarke, will co-present with Rufino and conclude the webinar with specific ways you can apply thisvaluable information to your small-business marketing plans.

Space is limited, so please click this link to register before May 25. After registering, you will receive a confirmation email that includes the dial-in phone number and the access code.

Harland Clarke: Solutions for Generating Income Despite Regulatory Headwins

Background

Given the significant revenue impacts of Regulation E on overdraft income and the looming impacts of the Durbin Amendment on interchange income, non-interest income is suffering. According to an October 2010 webinar report from the Independent Community Bankers of America, more than 80 percent of financial institutions expect Regulation E to impact their overdraft revenue by 5 to 20 percent. And a recent Raddon report indicates financial institutions can expect an annual revenue decline of $52 per debit cardholder in estimated annual interchange income as a result of the Durbin Amendment.

Opportunity

Amid the drive to grow net income and the waning of some traditional revenue sources, a multi-pronged approach can help your financial institution successfully shore up its income statement. This Strategy Update focuses on deploying complementary initiatives to assist with growing non-interest income by segmenting product line-up change communications, targeting household acquisition and providing ongoing Reg E opt-in support.

Click here to read our top recommendations for growing non-interest income >>>

Harland Clarke: Smart Moves Will Get You There

To achieve your key business objectives, you need a winning strategy. Harland Clarke is a trusted adviser with critical insight, strength and reliability you can count on. We’ve been growing for more than 100 years — and we can help you make the smart decisions that lead to your growth and success.

Right now you can get special tools and offers that enable you to meet your key business objectives:

• Increase revenue with smart tools that help you acquire, grow and maximize account holder relationships.
• Decrease costs with programs that improve efficiency and performance, driving expense out of your daily operations.
• Enhance the account holder experience with solutions that maximize the relationship value and benefits your institution offers.

Make your move toward success. We’ve made it easy! Here’s how.

Access your Harland Clarke Smart Moves Success Kit with special tools and offers to help you achieve your key business objectives. Visit harlandclarke.com/smartmoves and take advantage of the offers that best align with your business objectives for 2011. Choose from marketing services, card services, self-service solutions and more.

At Harland Clarke, we start with your end game in mind — and help you achieve it successfully.

As a thank you for visiting the Smart Moves website, you can register to receive a free copy of Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism by Don Peppers and Martha Rogers Ph.D.

harlandclarke.com/smartmoves